Ascari Cars is a sports car manufacturer based in Banbury, United Kingdom. The company was named after Alberto Ascari (1918 - 1955) who was the first double world Formula 1 champion. Besides manufacturing cars, Ascari also manages a racetrack, Race Resort Ascari.

Ascari Cars was established in Dorset, England in 1995. Its first limited-edition car, the Ascari Ecosse, was launched in 1998. After the release of the Ecosse, Dutch businessman Klaas Zwart purchased the company.

In 2000 Ascari built a new facility in Banbury. Ascari's second car, the Ascari KZ1, was developed at Banbury, which also housed Team Ascari's racing assets.

In 2000 Ascari also began developing a racetrack near Ronda, in southern Spain. The track was accompanied by a resort.