Lada is the trademark of AvtoVAZ, a Russian car manufacturer located in the city of Togliatti (Tol`yatti). It was chosen for exports over the domestic Zhiguli brand, but since the 1980s the name has been used in Soviet and later Russian market as well. Lada made its name in Western Europe selling the Lada Riva in large quantities during the 1980s, but subsequent models have not enjoyed the same success as the Riva. Its headquarters are in Togliatti (Samara Oblast or province).